Competitive intelligence, made practical
Free, hands-on guides and templates for running competitive intelligence — the framework, the analysis, and the battlecard — with no fluff and no gate.
Guides
Templates
- TemplateCompetitor Analysis TemplateEleven guided sections that turn a pile of screenshots and open tabs into a decision document — with a filled example to make each field concrete.
- TemplateSales Battlecard TemplateA one-page cheat sheet reps pull up the moment a prospect names a competitor: why you win, objection responses, landmines, and proof points.
What this cluster is for
This is the free, ungated library behind Solvenq: long-form guides that teach the practice of competitive intelligence, and templates that turn the practice into something you can fill in this afternoon. Everything here works without the product — the playbook is a complete framework on its own, and the templates are complete documents. The method is the same one Solvenq automates, which is exactly why we can publish it in full: reading it costs you nothing but the hour of work it saves you from doing badly.
Who it's for
People who own the competitive question without owning a CI team: founders, operators, agency strategists, and product marketers. The guides assume no prior competitive-intelligence background — they define terms as they go and stick to public, ethical sources throughout. If you already run a mature CI program, the templates may still be useful as a starting structure for junior teammates or client work.
How to choose where to start
Start from what you're missing. If you're missing a system — you check competitors in bursts, forget for months, and re-research the same facts — read the Competitive Intelligence Playbook first. It covers identifying the right competitors, choosing sources, gathering signals, and turning analysis into decisions, in about eleven minutes. If you're missing a document — you know what you need to produce and just want the structure — skip straight to a template and fill it in.
If you're missing a definition, the glossary covers the vocabulary, and the blog digs into narrower questions like why competitive intelligence goes stale. And when the reading turns into a recurring to-do, the free Exposure Audit is the fastest way to see what the automated version of this work looks like.