Competitive intelligence for product marketers
Competitive intelligence for product marketers who own the narrative
Keep positioning, battlecards, and launch messaging current with cited research — and get told the moment a rival changes pricing or messaging.
Free to try · No card · No sales call
Why product marketers use Solvenq
Product marketing owns the competitive narrative — battlecards, positioning, launch messaging — and all of it goes stale the moment a rival ships. Solvenq keeps it current. Seed your competitors and it researches their pricing, launches, and messaging from live public sources, returning findings that each cite where they came from, so your battlecard claims are backed by receipts sales can point to. Put those rivals on Radar and you're told when something material moves — a pricing change, a new launch, a repositioning — instead of learning it from a lost deal. The Dossier is shareable, so the intelligence reaches the reps who need it.
What Solvenq does for product marketers
Battlecards backed by receipts
Every finding cites the named public source behind it, so competitive claims in a battlecard are defensible — not folklore a rep can't stand behind.
Catch messaging and pricing shifts
Radar re-checks rivals on a cadence and flags material change — new pricing, a launch, a repositioning — so your narrative updates before a deal does.
One report the whole GTM team can use
A Dossier is a shareable link that updates on refresh, so sales, marketing, and leadership work from the same current, cited picture.
Turn intel into a next move
Moves ranks the recommended response to a competitive change and prices it against your numbers, so 'they changed X' becomes 'here's what we do about it.'
How it works
- 1
Seed the competitive set
Add the rivals your reps face; Solvenq researches their pricing, launches, and messaging.
- 2
Build from a cited Dossier
Draft battlecards and positioning from findings that each show their source.
- 3
Stay current with Radar
Get alerted on material change and refresh the Dossier so the narrative never goes stale.
A week with Solvenq, for product marketers
- 1
Monday — scan the Brief for narrative risk
The Monday Brief lists what moved across the competitive set, with receipts. You're reading for one thing: did anything change that makes a battlecard claim, a comparison page, or launch messaging wrong?
- 2
Sweep the rival that shifted
A repositioned homepage or a pricing change gets a Sweep. The cited findings tell you exactly what changed and when — the raw material for the update, with sources sales can point to.
- 3
Update the narrative from the Dossier
Refresh battlecard rows and positioning claims from findings that carry receipts. Because the Dossier marks new versus superseded, you can see which of your existing claims just expired — and when the change demands more than a copy update, Moves ranks the recommended response and prices it against your numbers.
- 4
Ship it to the field
Share the updated Dossier link in the enablement channel or export the PDF. Reps get the same cited picture you built from — no folklore layer in between.
- 5
Let Radar hold the line
Between launches, Radar re-checks the set on cadence. The alert that fires the week a rival moves is what keeps a battlecard from being wrong for a quarter before anyone notices.
What the free Exposure Audit gives product marketers
The free Exposure Audit answers a question product marketing rarely gets to ask cleanly: what does the outside world actually see when it researches us? Run it on your own company and you get the cited, outside-in view — how your positioning reads from public sources, where the message is thin, and what a competitor's enablement team can find and use against you.
It's free, self-serve, and the fastest way to experience the cited-research format before pointing it at the rivals your reps face. The audit's findings also make a useful internal artifact on their own — a dated, sourced snapshot of how the company's story lands publicly, which is a better starting point for a messaging review than anyone's opinion of the website.
A worked example
A product marketer at a B2B SaaS company owns battlecards for four competitors. Radar flags that one rival's homepage hero changed from "for growing teams" to "enterprise-grade security" — and the same week, its careers page added compliance roles. The Sweep pulls both signals into the Dossier as cited findings.
The battlecard update writes itself: the rival is chasing upmarket deals, so the "where we win" row now leads with speed-to-value for mid-market buyers, and the objection script for "they're more enterprise-ready" gets a dated source showing the repositioning is weeks old, not proven. Sales gets the refreshed card the same day, with every claim clickable — and when a rep gets challenged on it in a deal, the receipt is the answer.
Go deeper
FAQ
- Does this replace win-loss interviews?
- No — it complements them. Win-loss tells you what buyers said; Solvenq tells you what competitors verifiably did, dated and cited. The strongest battlecard rows are where the two agree, and the cited record is what keeps interview anecdotes honest.
- How does the output get into our enablement flow?
- A Dossier is a shareable link that updates in place — pin it in the enablement channel or your wiki — and PDF export keeps citations intact for tools that want a document. The point is that reps consume the same cited source you authored from.
- How many competitors can I realistically keep current?
- Battlecard quality beats coverage. A practical set is four to six rivals on Radar, letting the alerts decide which cards get attention each week — the Brief means expanding the set costs reading time, not research time, so grow it as the deal data demands.
- Will this keep our battlecards from going stale?
- That's the point of Radar: it re-checks your competitors on a cadence and alerts you when something material changes — pricing, a launch, messaging — so you can update the battlecard before a rep gets caught out. And a Dossier refreshes in place, marking what changed.
- Can I track competitor pricing and messaging specifically?
- Yes. Solvenq researches rival pricing, launches, and messaging from live public sources and cites each finding, and Radar surfaces material changes to any of them as they happen.
- Can I share the intelligence with sales?
- A Dossier is a shareable link that updates on refresh, so sales works from the same cited, current picture as marketing — and you can export it to PDF for enablement.
Solvenq for other teams
- For startupsStartupsCompetitive intelligence for startups
- For agenciesAgenciesCompetitive intelligence for agencies
- For foundersFoundersCompetitive intelligence for founders
Want the full tour? See the four engines.
Put Solvenq on your market.
Start with a free Exposure Audit — see your business the way a rival does — then cited findings, ranked moves, and Solvenq watching for what changes next.